aussieBum

17 products


  • Classic Original Briefs Classic Original Briefs

    aussieBum Classic Original Briefs

    They say that the classics never go out of style and Classic Original is always and forever one of the most popular of aussieBum's men’s underwear ranges. A vintage look brief with a modern spin thanks to a large selection of colours – including the very opulent Marle tones. These beyond-comfortable cotton-blend undies are made beautifully and guaranteed to last. Enhanced with a bigger pouch, an ultra-comfortable interior and an iconic aussieBum branded vintage waistband. Side Seam Length M 11.5cm Stretch polyester cotton rib body – oh so breathable, oh so comfy Elasticized waistband with aussieBum branding The famous aussieBum contour pouch Functional fly – for easy access Taping detail - for that unmistakable Classic Original focus Leg binding – for both comfort and support Mid-rise – for that classic aussieBum look GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Note: placement of logo on waistband may differ. Proudly Australian-made. 65% Polyester/ 35% CottonImage: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size L

  • Classic Jock Classic Jock

    aussieBum Classic Jock

    aussieBum is taking it back to the locker room with the Classic Jock, a men’s jockstrap designed for sports, support, comfort and most of all for the sweat, tears and hard work you put in every day. Is this you? Then you deserve the Classic Jock. They’ve taken inspiration from the days of yonder, when sports like college football made or broke someone, when guys used to sort out their problems in the boxing ring and when hard work was the most gratifying thing you could do. aussieBum knows you only get out what you put in and with that in mind, they’ve put in the best of the best in this new sports jockstrap design. Exceptional quality elastic to keep everything in place, a thick waistband to keep you supported from bottom to top and moisture-wicking, 4-way knitted classic fabric on the pouch to provide maximum comfort and sports-level ventilation.Be the fighter you want to be and life-hack your way to the top. Front width M 16 cm Stretch Nylon Cotton Elastane Body making them breathable and holding their shape Elasticized thick waistband with iconic aussieBum branding Knitted 4 Way Stretch with Waffle texture Leg binding for both comfort and support Authentic locker-room look & feel NB: For comfort, we recommend choosing 1 size larger than your usual fit. GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). 67% Nylon 20% Cotton 13% Elastane.Image: Model Dawood is 6"0" (183cm) and has a 31" (79cm) waist. He is wearing a size L

  • X-Jock Jockstrap X-Jock Jockstrap

    aussieBum X-Jock Jockstrap

    Unleash your fun side and embrace the spirit of X-Jock by aussieBum. Inspired by the classic sports jockstraps, this underwear is a perfect blend of tradition and modern style. This X-Jock is not just underwear; it's a statement. Featuring a bold aussieBum waistband proudly declaring your membership in the tribe, this jock is designed to make you stand out. The ribbed pouch ensures comfort and security for your assets all day long.Add some X to your Life! Bold aussieBum waistband Ribbed Contour Pouch True To Fit Stretch Nylon Cotton Elastane Body making them breathable and holding their shape GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Do not bleach. 95% Cotton, 5% ElastaneTrue to Fit

  • Cotton Soft 2.0 Briefs Cotton Soft 2.0 Briefs

    aussieBum Cotton Soft 2.0 Briefs

    Calling all Cotton Lovers. the next best thing in cotton underwear (since Cottonsoft) has arrived!Introducing Cottonsoft 2.0. Everything you love about CottonSoft but upgraded. aussieBum's 2.0 version features everything you've always loved about their best-selling CottonSoft range, but it's now 2x better! aussieBum's coupled a new Next Generation aussieBum waistband in metallic lustre tones with the luxury of a lighter, more breathable, super soft cotton-elastane body. They've also upped the ante on the pouch game, with a roomier, more supportive ergonomic pouch that will give you the confidence you need to tackle every challenge head-on.Welcome, to the new CottonSoft Generation. Side Seam Length M 12.5 cm Stretch Cotton Elastane Body lighter and more breathable, giving maximum support and softness New & Improved aussieBum contour pouch Taping Panel Detail – for extra focus Elasticised New Generation waistband with aussieBum branding Leg binding – for both comfort and support Flatlock stitching details - adding strength to the fit Mid-rise – for that essential aussieBum look GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Note: placement of logo on waistband may differ. 92% Cotton 8% Elastane

  • Victory Thongs Victory Thongs

    aussieBum Victory Thongs

    When sporty meets sexy so seamlessly, it’s a big win for everyone. The Victory men's underwear range combines high energy with high class so you can feel unstoppable and irresistible all at once. With its ultra-soft microfiber body, you won’t believe how comfortable you feel even when you’re working your body to its greatest capacity. Three formidable colours and three distinctive styles mean that anyone can be victorious whatever their needs. Side Seam Length M 9cm Stretch Nylon Elastane Body for durability, breathability and to wick moisture  The famous aussieBum Contour Pouch Elasticized waistband with aussieBum branding Self-binding delivers both comfort and support Mid-rise for that classic aussieBum look Flatlock Seams that add strength to the fit GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Note: placement of logo on waistband may differ. Proudly Australian made 90% Nylon 10% Elastane.Image: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size L

  • Wonderjock Pro Briefs Wonderjock Pro Briefs

    aussieBum Wonderjock Pro Briefs

    Get elevated to the big leagues with WJ PRO. Featuring aussieBum’s pioneering and patented Pouch Enhancing Technology – now incorporating their 4D Grid Framing Technology, which contours and amplifies like never before. WJ’s Free Swing Boost provides a separate gold star treatment for your prized assets, offering contained yet unconstrained support. Side Seam Length M 11cm Stretch Cotton Elastane Body making them breathable and holding their shape Internal WJ Pro Pouch Technology that contours and amplifies Elasticized waistband with iconic aussieBum branding Leg binding for both comfort and support Flatlock stitching details that add strength to the fit Mid-rise for that classic aussieBum look Note: placement of the print may differ from the image GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and the environment). Note: placement of logo on waistband may differ. Proudly Australian Made 90% Cotton 10% Elastane.Image: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size L

  • Enlarge 2.0 Briefs Enlarge 2.0 Briefs

    aussieBum Enlarge 2.0 Briefs

    Bigger is Better and Freedom is Fun. Welcome to the new generation of Enlargeit. Enlarge 2.0 has all the room you need to let your boys breathe easy, with new ventilation and access slits adorning an all-new ergonomic pouch to fit every sized tackle box known to man. No matter what you're packing, you'll be packing it better with Enlarge 2.0.Oh, wait! aussieBum also upgraded the fabric and the waistband. Sustainable & organic premium Lenzing® Modal will greet your prized assets like a kiss from above. Cloud-like softness plus superior moisture-wicking, with all the support and form-fitting that you never knew you needed, but definitely deserve. Coupled with a next-generation aussieBum waistband you'll be lifted, supported, projected, and pleased from sun up to sun down. Side Seam Length M 11 cm Sustainable Lenzing Modal Body. Eco-friendly, moisture wicking and ultra soft Enhanced Internal Ergonomic Pouch Technology – stand out like never before Venting opening for additional breathability and access Taping panel detail – for extra focus Elasticised New Generation waistband with aussieBum branding Leg binding – for both comfort and support Flatlock stitching details that add strength to the fit Mid-rise – for that essential aussieBum look GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Note: placement of logo on waistband may differ. 87% Lenzing Modal 13% Spandex

  • Cotton Soft Briefs Cotton Soft Briefs

    aussieBum Cotton Soft Briefs

    Life is easy in CottonSoft. Experience ultimate comfort and quality with the entire aussieBum CottonSoft range – in both briefs and hipsters. They come in limited edition collectable waistbands in striking tones. These ultra-soft cotton-blend undies offer luxe coziness where it counts and are sure to fit you like a dream. Side Seam Length M 20 cm Stretch Cotton Elastane Body which makes them breathable as well as hold their shape The famous aussieBum contour pouch Taping Panel Detail – for extra focus Elasticized waistband with aussieBum branding Leg binding – for both comfort and support Flatlock stitching details - adding strength to the fit GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Note: placement of logo on waistband may differ. Proudly Australian Made 90% Cotton 10% Elastane.Image: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size L

  • Slink Sin Briefs Slink Sin Briefs

    aussieBum Slink Sin Briefs

    Slink into the sinful Slink Sin underwear, a limited edition offering from aussieBum. Keep it classy, but never lose the sexy, with a horizontal stretch-stripe design that reveals just enough of what’s hiding underneath. The body of Slink Sin is made from a sensuous Nylon Elastane mix, bound by a flatlock seam which feels great on your body and paired with a long-lasting waistband with our famous branding. Side Seam Length M 5.5 cm Stretch Stripe Polyamide body in the front Flatlock seams that add strength to the fit without irritating the skin The famous aussieBum Contour Pouch Elasticized waistband with aussieBum branding Leg binding for both comfort and support GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Note: placement of logo on waistband may differ. Proudly Australian Made Body: 90% Nylon 10% ElastaneImage: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size M

  • Pride Mesh Trunks Pride Mesh Trunks

    aussieBum Pride Mesh Trunks

    What’s stopping you from expressing your Pride to the fullest? Nothing. Absolutely nothing. This limited edition release is part of aussieBum's much-celebrated Pride range. It’s 100% see-through, 100% comfy and 110% sexy. Available in hipster and brief. Stand proud with aussieBum!Proudly Australian made90% Polyester 10% Elastane.Image: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size L

  • Pride Jockstrap Pride Jockstrap

    aussieBum Pride Jockstrap

    aussieBum is taking it back to the locker room with the Pride Jock, a men’s jockstrap designed for sports, support, comfort and most of all for the sweat, tears and hard work you put in every day. Is this you? Then you deserve the Pride Jock.aussieBum has taken inspiration from the days of yonder, when sports like college football made or broke someone, when guys used to sort out their problems in the boxing ring and when hard work was the most gratifying thing you could do.We know you only get out what you put in and with that in mind, they’ve put in the best of the best in this new sports jockstrap design. Exceptional quality elastic to keep everything in place, a thick waistband to keep you supported from bottom to top and moisture-wicking, 4-way knitted classic fabric on the pouch to provide maximum comfort and sports-level ventilation. • Front width M 16 cm• Stretch Nylon Cotton Elastane Body making them breathable and holding their shape• Elasticised thick waistband with iconic aussieBum branding• Knitted 4 Way Stretch with Waffle texture• Leg binding for both comfort and support• Authentic locker-room look & feel• NB: For comfort, aussieBum recommends choosing 1 size larger than your usual fit. GARMENT CARE Show your aussieBums love and they will love you back for a long time to come.Gentle machine wash in cold water.Do not tumble dry (better for your aussieBums and better for the environment).No need to get all fancy and take them to the dry cleaners either (in fact, it’s better if you don’t).And while we’re impressed that you like ironed clothes, do not iron your aussieBums.Avoid rough surfaces Designed and developed in Australia.67% Nylon 20% Cotton 13% Elastane.Image: Model Dawood is 6"0" (183cm) and has a 31" (79cm) waist. He is wearing a size L

  • Seamless Tech 3.0 Briefs Seamless Tech 3.0 Briefs

    aussieBum Seamless Tech 3.0 Briefs

    It’s time.Seamless 3.0 is here and with it a whole new world of comfort. Like wearing air, this pair of performance undies will blow you away completely. Unsurpasible in comfort and support, Seamless 3.0 features a seam-free four-way stretch which controls movement whilst allowing breathability and freedom of movement. The innovative tubular knitting technique utilized results in underwear which will move and adapt to your body and the way you move.Comfort like never before is guaranteed with a unique Knitted Panel support providing an ultra-lightweight finish which will have you forgetting that you were wearing anything at all! Incorporating a knitted aussieBum logo into the centre of the logo instead of a waistband, Seamless 3.0 maximizes its streamlined one-piece design to ensure an optimal underwear experience. Prepare yourself for an underwear experience like no other! Side Seam Length 10 cm Size M Stretch extra soft body for unsurpassed comfort Made with an innovative tubular knitting technique Knitted Panel support at pouch for extra room and support Low profile finish Flatlock gusset seam Mid-rise for that classic aussieBum look Knitted logo at centre front Some minor size variances may occur between garments due to the knitting technique used to create a seamless product. This does not constitute a manufacturing defect. GARMENT CARE Gentle machine wash in cold water. Do not tumble dry (better for your aussieBums and better for the environment). Do not bleach. Designed and developed in Australia. 87% Nylon 10% Elastane 3% PolyesterImage: Model Jacob is 6'1" (185cm) and has a 33" (84cm) waist. He is wearing a size L

aussieBum

ABOUT AUSSIEBUM

Picture this: Major retailers laughing in your face when you pitch your product. What would you do? Walk away, defeated? Or would you believe in yourself, proving them wrong in a big, bold way?

Let's dive into the inspiring journey of a beach-loving maverick who went from retail rejection to global stardom. It's game time!

FROM SUITS TO SAND

Ever felt like you were rocketing up the corporate ladder, only to decide you'd rather surf the waves on Bondi Beach? Not the typical career path, right? But that's Sean Ashby's story, and it's as unique as it gets.

Sean was scaling the corporate marketing mountain, but it turned out he didn't enjoy the view from the top. So, he took a leap of faith, embracing the laid-back Australian beach life. Unemployed and without a home of his own, Sean chose to be a beach bum for a while. The best part? He was loving every sun-soaked minute.

THE BIRTH OF AUSSIEBUM

But here's the twist in the story: Sean had a passion for classic nylon swimwear. Trouble was, it was disappearing faster than an ice cream cone on a hot day. Lycra was taking over, and, well, it didn't quite do the trick for men.

Sean had another issue too. While his pals were building their success stories, he felt stuck in a sandy loop. No job, no home, and only a little money saved up for a house. It was time to take matters into his own hands.

Sean's solution? Create the high-quality nylon swimwear he loved so much. He poured every last cent into this dream. If he was going to mess up his life, he wanted to do it his way, not just watch it drift away like flotsam.

From his humble dining room table, Sean Ashby launched aussieBum. Yep, named after himself at the time – a true Aussie beach bum.

DOORS SLAMMED SHUT

Sean started by selling his nylon swimwear to friends and fellow beach bums. But the dream was bigger. He wanted aussieBum on the racks of Aussie retailers and surf shops. He knocked on doors in Sydney and Melbourne, eager to showcase the aussieBum magic.

Unfortunately, those doors slammed shut, and the phone stayed silent. One retailer even gathered their staff to watch Sean's pitch, not because they were interested, but for a good laugh.

They believed nylon swimwear was a lost cause. But Sean had other plans.

E-COMMERCE AND KYLIE

Determined to prove the naysayers wrong, Sean Ashby took aussieBum online. Sure, it was a gamble, with the dot-com crash fresh in everyone's minds. But Sean's vision was clear.

He built a stylish, appealing website that captured the essence of aussieBum. He got his mates to model his swimwear on the beach and sent photos and samples worldwide. Interest sparked, and orders began trickling in, steadily growing.

Then, a game-changer: Kylie Minogue's stylist, William Baker, reached out. He wanted aussieBum for her 'Slow' video. The song and video took off, propelling aussieBum into the limelight.

And enter David Walker Smith, Head of Menswear at Selfridges in London, a fashion heavyweight. He loved the aussieBum vibe, and soon, the brand graced the shelves of Selfridges, Harrods, Harvey Nichols, and more.

From a trickle to a tidal wave, orders came flooding in from around the globe.

FUTURE ADVENTURES

Today, aussieBum has evolved from a dining table dream to a global success story, still making waves in the business world.

Ironically, many of those Aussie retailers who initially laughed are now proudly stocking aussieBum, thanks to its global acclaim.

Game on? Game won.

The company's international success keeps racking up accolades, winning major export marketing and e-commerce awards in Australia. Sean Ashby attributes it all to determination, self-belief, and an unwavering commitment to the dream.

So, dare to take risks, get inspired, and make that bold leap. Feel the natural spirit of aussieBum within you!

© 2024 GRAPEFRUIT, Powered by Shopify

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Mastercard
    • Shop Pay
    • Visa

    Login

    Forgot your password?

    Don't have an account yet?
    Create account