ABOUT AUSSIEBUM

Embark on the journey of aussieBum, a brand born out of resilience and passion for classic nylon swimwear. Founded by Sean Ashby, a former corporate climber turned beach aficionado, aussieBum celebrates the carefree Australian beach lifestyle while delivering high-quality underwear and swimwear to men worldwide.

FROM SUITS TO SAND

Sean's unconventional career shift from corporate marketing to beach bumming paved the way for aussieBum's inception. Fueled by his love for classic nylon swimwear and a desire to fill the market gap, Sean launched aussieBum from his dining room table, pouring every ounce of determination into his dream.

DOORS SLAMMED SHUT

Facing rejection from major retailers, Sean turned to e-commerce to showcase aussieBum's magic. Despite initial setbacks, the brand gained momentum, catching the eye of Kylie Minogue's stylist and earning a coveted spot in prestigious stores like Selfridges and Harrods.

FUTURE ADVENTURES

Today, aussieBum stands as a testament to resilience and self-belief, inspiring others to embrace risk and pursue their dreams. Join us in celebrating the Aussie spirit with aussieBum's iconic collection, available at Grapefruit in downtown Toronto and online, perfect for every adventure.